When it comes to crazy marketing moves, Wario has always been the king as far as Nintendo is concerned. He’s tried to brainwash customers into buying Super Mario Land 2 and destroying Mario. He’s promoted his Wii U title through a parody crowdfunding campaign called ‘Crowdfarter’.
And now with WarioWare Gold, it seems he’s taken over the 3DS eShop too! Yep, in an effort to promote WarioWare Gold outside of Japan, Nintendo have now redone the eShop to put Wario’s face front and centre on every game he’s in. For example, he’s now the star of Mario Kart 7 and Super Smash Bros for 3DS:
As well as the face on every other menu option too. Even the options for demos, videos and other basic eShop categories now have Wario or his WarioWare Inc friends taking centre stage. It’s a great way to market the game and provides the type of ‘hostile show takeover’ setup that suits Wario oh so well.
What’s more, this style of marketing doesn’t end with the eShop either. Nope, even Nintendo’s PR email for the demo maintains the ‘show takeover’ setup, with the entire message being written in character as if Wario sent it to advertise his own product:
It’s a great advertising gimmick, and one that ties in really well with WarioWare as a whole.
So, kudos Nintendo. You’ve actually been really damn creative when advertising this one, and it may well pay off for WarioWare Gold when it releases on July 27th!
Over the last few weeks, we’ve seen a lot more WarioWare Gold media than ever before. There have been new trailers, the intro for the game has been posted online and well, in Europe and Australia, a whole demo has even been released for the title. All in all, it seems like Nintendo’s really been stepping up their marketing efforts with this one.
And well, they’re certainly not stopping there either. Oh no, thanks to the recent embargo on the game being lifted and more information being posted about the title online, we’ve now got a huge flood of new info about the title, including video footage of character story intros, cutscene dubbing and much more besides!
So, for your convenience, we’ve rounded up all this new info and put it all in one place. Starting with the latest trailers straight from Nintendo’s Japanese YouTube channel:
As you can tell, they immediately confirm that Gamer from Game & Wario is making a comeback, as well as that Pyoro is indeed returning to the WarioWare series. What’s more, it seems like it’s the original Pyoro game that’s coming back here, rather than one from the later titles. This means that in addition to new longform mini games being introduced (like the Ashley side scrolling shooter shown below), older ones will be getting remixed and remastered for WarioWare Gold too.
And those aren’t the only new WarioWare videos featured on the Japanese YouTube channel either. Oh no, new TV commercials for the game have been posted as well. Have a look at those below:
There’s not much to talk about on the commentary front, but they do show more footage of the microgames none the less. Like that one with Wario holding the door shut, where it turns out the harder difficulty has Wario fighting against a bear rather than a Japanese salaryman.
Or that the games based on Donkey Kong and Nintendogs (from Mega Microgame$! and Smooth Moves respectively) make a comeback here too. Pretty cool, especially given the large array of retro Nintendo microgames announced already. Guess 9-Volt, 18-Volt and 5-Volt all having microgame collections really helped out on that front!
Still, given the changes made to the series with this title, it’s likely the trailers aren’t going to be what everyone’s interested in about now. Instead, they’ll probably be wondering how the new character voice acting holds up, given that everyone got replaced this time around.
Well, here’s a look at it. Starting with Ashley’s intro in game:
As you can tell, the quality of the voice acting is… kind of mixed to be honest. On the one hand, Ashley’s new voice rather suits her character (a bored, apathetic witch with little to no emotion), and none of the voices sound painfully bad or anything.
Yet at the same time, Red’s voice acting is kind of YouTuber quality, with a tone that doesn’t really suit his character all that much. Again, it’s not painfully bad or annoying to listen to, but it is a little jarring in comparison.
Still, if you feel you can do better, that’s an option too. Cause unlike most games, WarioWare Gold gives you the amusing option to dub over the cutscenes in your own voice. So, here’s the intro to Mike/Dr Crygor’s stage, as dubbed by the folks at GameXplain:
It sounds rather goofy, but that’s all part of the charm really. You don’t have to take things too seriously if you don’t want to, and it’s likely most people online won’t.
There’s also quite a bit of footage showing the games themselves, complete with the character voice acting when you win or lose. For example, here’s 5-Volt’s stage, showing her presenting various Nintendo themed microgames:
As well as this one showing off the stages for Wario and Kat and Ana:
And there’s some footage of Ashley’s stage as well, to go along with the story intro shown earlier:
Ever since it’s reveal back in March this year, WarioWare Gold hasn’t exactly been advertised much by Nintendo. Oh sure, it got a few promo stands in Japanese shops, and the official pages for the game have been available from the start, but actual ads or Nintendo Direct appearances have been few and far for the series.
And this worried quite a few WarioWare fans. Indeed, without even so much as an appearance at E3 (or a mention on social media in the last few months), some ended up thinking the game was being sent out to die, especially given its release on a dying platform like the 3DS.
But now it seems the tides may have turned. Why? Because as the title suggests, Nintendo have actually gone and released a demo for WarioWare Gold on the European eShop!
This means that people who don’t know about the game yet can finally test it out for themselves and see if they want to buy it. It also means the first new ad in pretty much forever, which shows the game’s intro cutscene in English with fully voiced characters:
It’s a good move, and one that’s very unexpected for a minor 3DS title like this.
And it indicates that (to some extent) Nintendo now cares more about marketing the title and isn’t completely burying it in the schedule like some have feared.
So, check it out if you’re interested. Go to the eShop, download the demo and see what you think of WarioWare Gold. It’s definitely a title that needs your support!
Ever since its reveal a few months back, we’ve gradually been seeing more and more media for WarioWare Gold. First we got the eShop banner, depicting a new character that was being added to the game. Then came the box art, with both the Japanese and Western designs being posted online.
And now, thanks to a few more Japanese magazines, we now have new artwork depicting the remaining characters in the title too!
Like this one showing most of the cast posing like they’re in a cheesy music video:
As well as a glimpse of the new young girl character shown on the game’s eShop banner: