As per an announcement on the Nintendo Today app and various company run social media channels. Here’s the post from Nintendo of America on Twitter:

Join us on Sept 12 at 6am PT for a #NintendoDirect! Tune in for roughly 60 minutes of information on upcoming Nintendo Switch 2 and Nintendo Switch games.

Watch here: https://t.co/JMTr0DNsL7 pic.twitter.com/C3zNyoU10j

— Nintendo of America (@NintendoAmerica) September 10, 2025

Plus, the UK equivalent:

Join us on Friday, September 12th, at 14:00 (UK time) for a #NintendoDirect! Tune in for roughly 60 minutes of information on upcoming #NintendoSwitch2 and #NintendoSwitch games.

Watch it here: https://t.co/DlH3DCEYuJ pic.twitter.com/FsL9uqki2j

— Nintendo UK (@NintendoUK) September 10, 2025

As well as the Japanese one:

9月12日（金）22時より「Nintendo Direct 2025.9.12」を放送します。
この冬に発売するタイトルを中心に、Nintendo Switch 2 / Nintendo Switchソフトの情報をお届けします。放送時間は約60分です。#NintendoDirectJP #NintendoSwitch2 #NintendoSwitchhttps://t.co/RKpnBGzdnz

— 任天堂株式会社 (@Nintendo) September 10, 2025

So, what will it have in store? What could be announced this time around?

Honestly, who knows. We know barely anything about Nintendo Switch and Switch 2 games post-Christmas 2025, and even those we do know about (like Hyrule Warriors: Age of Imprisonment) don’t often have release dates yet.

Hence it’s pretty likely we’ll get a ton of major announcements this time around. Info on at least a few new Mario games and Switch 2 editions. Info on a rumoured Pokémon spinoff that people are talking about. Release dates for Age of Imprisonment and Splatoon Raiders. That kind of thing.

And we’ll also likely get some 40th anniversary info for the Mario series too. After all, it’s always a cause for celebration at Nintendo, and the event just happening to line up with the Direct this week feels too big to be a mere coincidence.

So, yeah, the floodgates are open, and all manner of big Nintendo announcements could be around the corner. Just gotta tune in at 2pm this Friday to learn more!

Source:

A New Nintendo Direct is Coming This Friday (Nintendo UK on Twitter)