Nintendo UK seems to suffer a lot of heists, doesn’t it? After all, a lorry carrying copies of Splatoon and its associated Amiibo was stolen less than a year ago.
And now, it’s happened again. Thousands of pounds worth of Nintendo games have been stolen from a lorry at Thrapston’s A14 services. The theft happened sometime between the 13th and 14th of April, with the thieves cutting through the side curtain of the lorry to take the games while the driver slept.
Above: The Nintendo Lorry the games were stolen from, showing the hole cut by the thieves
What particular games were taken? To be honest, no one knows as of this point. Some people (and media outlets) talk about Star Fox Zero potentially being affected, but that’s just a guess. Either way, there’s the possibility of pre-ordered games being delayed, so be prepared for the worst.
“Anyone with information on the crime should report it to the Northamptonshire police on 101”, a police spokesman said. “Alternatively, they can call the independent charity Crimestoppers anonymously on 0800 555 111”.
So yeah, if you have any information on the crime, contact the police now. And for Nintendo’s sake, let’s hope no more of their games get stolen from lorries this year, since the stolen Splatoon copies still haven’t been recovered since the time they were stolen back in May last year.
Thousands of pounds worth of Nintendo games stolen from lorry parked on the A14 Thrapston services – Northamptonshire Police
No, we’re not kidding. You know how Nintendo seems to be reluctant to advertise their new games on TV nowadays? Or how Nintendo UK seems to have forgotten how useful marketing offline can actually be?
Well, it seems like things have finally started to change. Just as I’m watching Ninja Warrior UK, a whole TV commercial for Splatoon starts. What’s more, this is a show on a normal channel like ITV rather than kids only or overly niche one, which shows that Nintendo are actually targeting prime time!
The commercial itself?
Well, I haven’t found it online yet. The trailer above is just another Nintendo UK made video to show what the game looks like. Either way, a brief break down of what happened in the advertisement:
1. A real world city view was panned over, with the words ‘not actual game footage’ in the bottom corner.
2. A ton of multicoloured ink was splattered all across the pavement, as well as some of the skyscrapers
3. A Splatoon style squid lept out of the wall of ink, turning it from a live action commercial to one showing actual video game footage.
It’s not the most exciting advert in the world (nothing like the awesomeness of a Zelda game trailer or the Luigi’s Mansion Dark Moon ads we saw in 2013), but… it’s actually on prime time TV! In the middle of a show watched by between 3 and 5 million people, of all different ages and demographics.
Thank you Nintendo, for finally seeing some sense and marketing the game in the real world. Maybe this time a new Nintendo IP might actually succeed and become a break out hit!
Do you ever feel like Nintendo can’t catch a break?
First they get bashed by pretty much the entirety of the gaming industry. Then the criticism catches up with reality and knocks out the Wii U before it can even remotely close to being succesful. And now… the shipment of Splatoon games meant for the UK get nicked.
Above: If you were getting one of these special edition copies, it’s now gone for good.
Literally. The lorry carring special editions of Splatoon (as well as Splatoon related Amiibos) has been stolen. As a result, anyone who’s pre ordered the special edition version with Squid Amiibo is now without their special edition game and will have to make do with the standard copy and a standard Splatoon Amiibo. As per Nintendo UK’s official statement on the matter:
We can confirm that the lorry transporting the Splatoon stock from Nintendo’s European warehouse to GAME UK has been stolen. Included as part of this delivery was GAME’s allocation of the Splatoon + Squid Inkling amiibo and as a result we are unable to honour pre-orders for this item in GAME. We are working with GAME to contact those customers affected. Whilst these unfortunate circumstances were out of Nintendo UK and GAME’s control, we apologise for any inconvenience or disappointment that this has caused.
And here’s what GAME said on the matter, with details about how they’re replacing the lost pre orders:
We regret to inform you that the lorry transporting the Splatoon stock from Nintendo’s European warehouse to GAME UK has been stolen. Included in this delivery was our allocation of the Splatoon + Squid Inkling amiibo. As a result, we are unable to honour your original pre-order due for delivery on the 29th May 2015.
Due to these extraordinary circumstances, we will unfortunately not be getting replacements for these missing items. We have no option but to substitute the Splatoon + Squid Inkling in your order with the standard version of the game. You will still receive your Inkling Girl and Inkling Boy amiibo. We will be discounting this edition by £10 from £52.99 to £42.99 to apologise for this inconvenience. We will also be sending your order by First Class post on Friday 29th May, as we want to make sure that you are happy with this substitution.
If you wish to cancel your complete order, or cancel your Splatoon game order and place an order for just the Inkling Girl or Boy amiibo (priced £14.99 each), please contact customer services on 0208 827 0099 or email us at email@example.com by midday Friday. If you wish to accept this substitution you do not need to contact us.
It’s a nice attempt to make up for the loss, but… it’s not quite the same. The exclusive Amiibo is gone, the fancy box art is gone. You get a nice enough discount, but it’s still a pretty big loss.
What’s more, they’re actually really well done too, with these promos being trailers made entirely of game footage and them advertising the features in these titles perfectly. Here are the two videos:
So yeah. Actually decent advertisements for Nintendo games, that’s something that’s nice to see! Now let’s hope they actually play them in the form of TV commercials and stuff, rather than just sticking them up on their Youtube channel and hoping people discover the videos by pure random chance…
Which despite the the post’s title, is something that’s actually sort of surprising for Nintendo UK, a Nintendo subdivision who for the most part tend to leave most of their advertising on the social media accounts and hope by magic that ordinary people will somehow stumble across it.
Fortunately though, Mario Kart 8 will not be left in this awkward situation. Instead, it turns out Nintendo of Europe actually has a full blown marketing plan for the title that’ll last all the way through the year and result in numerous types of actually noticeable advertisement, including TV commercials on what will hopefully be mainstream TV channels.
Read on to find on what it includes…