Well, it’s been two weeks since the Gaming Reinvented contest started. We’ve had tons of entries, lots of people have liked or retweeted us on Twitter about it and heck, even sites like Source Gaming and Mario RPG Universe have helped out here.
But now it’s finally over. And we can reveal the winner is… Goomba Smackdown!! for his article on No Man’s Sky! Congrats, we’ll be in contact soon to ask what games and systems you want for your prize.
(You can also get the prize in plain cash, but that’s kind of boring!)
So why did he win? How did the other articles do? Well, here’s the full set of results for the entries we received for the contest. As you can see, we marked them each on ‘uniqueness’ and ‘quality’, and the best scoring article won.
Because while advertising games is certainly a topic people have written about before, most takes seem to be from a developer’s perspective. Like say, how to promote your new indie title online so it gets through Steam Greenlight or gets funded on Kickstarter. A talk about advertising games well from a game’s perspective is hence a bit more unique in that regard.
So not a 100% ‘unique’ topic, but an interesting enough take on it none the less.
Quality Score: 7/10
As for the quality of the article, that’s pretty good as well. It’s decently well written, flows relatively well and seems to be easy enough to read. It’s also an accurate look at how best to advertise video games with some decent examples of good marketing and can show both gamers and people in the industry how they should promote their game if they want more attention.
However, there’s one thing that bugged me about the whole thing. And that’s just how short the article seems to be. Yes, it’s technically around 500 words (which was around the average mark for content length in 2012), but it still seems like the article ends far earlier than you’d expect it to.
And I suspect that’s because there’s not really much of a conclusion here. It has a sentence saying that game companies should show their creativity more, but that seems like something you’d say after the ‘formal’ conclusion to the piece. After a paragraph or two summarising what makes a good ad campaign and ending with a general point about the matter (like say, ‘market your games in a creative way’ or what not).
Hence the final score is a nice 14/20. Not perfect by any means, but a decent enough take on a fairly original idea.
An article written in the first person? Have to say, that is pretty novel, especially on a gaming news site. It gives the piece a very different feel to most I’ve read about the game, and makes it seem more like a story than a simple recap.
And while recaps based on the Dark Souls series are fairly common online (especially on gaming subreddits), I found this one a bit more unique than the norm, what with how it seems to blend both narrative and critical opinion on the game without coming across as too corny or clichéd.
Either way, it’s unique enough to get a good score here.
Quality Score: 8/10
It’s also a well written article, which is easy to read and where each point follows logically from the last one. Indeed, despite having no real experience with Dark Souls II whatsoever, I managed to follow and understand everything that was being said without a problem. That’s good.
It’s also impressive how the writer went to the effort of cataloguing the sources used for the article as well. Yeah, they’re not referencing specific pages on the wiki or certain characters in the game (because in this case, they don’t need to), but the list of wiki and photo sources is a lot more professional than is typical for a gaming article. Or for that matter, any article in the media nowadays. So kudos on that.
Add how it explained various aspects of the game well, and you’ve got an article that deserves its solid 8/10 quality score. It’s a good piece overall.
Well, it’s a bit of a low score, but the topic here is one that quite a few people have tackled online. A quick search in Google brings up 7 articles about gaming backlogs and tackling them, two forum topics about the same general thing and one site (Backloggery) that’s often used by gamers to tackle the problem.
So it’s a fairly generic subject that’s been written about a lot in the past. But is the actual content more interesting than the theme?
Quality Score: 6/10
To be honest, the answer there is probably ‘no’. It’s a well written article, without too much in the way of spelling and grammar errors and written in a way that flows nicely when you read it. So it’s technically a very solid piece of content.
But it’s also very predictable. I mean yes, it gives advice on how to clear your gaming backlog. But it’s very obvious advice that a lot of people wouldn’t really need to read the article to figure out. I mean, stop buying games if you ever want to finish all the ones you have? That’s a true point, but it’s also very much a ‘well duh’ kind of thing.
So that’s why it gets an average score here. It’s well written, but it’s also very much the kind of ‘extremely obvious’ advice that news sites and blogs focus a bit too much on nowadays. No one who reads it is going to learn anything new.
It’s a game a lot of people have already written about, but the article is more unique because of its actual content. Namely, how it’s a game design article that talks about random generation and how that applies to games like No Man’s Sky and what not.
So while the game isn’t an original choice, the direction the article goes is, and it’s been scored accordingly.
Quality Score: 9/10
Well, this is a great article on a quality level. Indeed, it’s been posted a fair amount over at Reddit and got quite a few upvotes as well. And it really goes deep into the topic too. I mean, you could probably write a PhD dissertation on procedural generation and game design with this one.
It’s certainly the kind of article that could be considered ‘10x content’ (read, ten times better than most other articles on the subject). It’s well written too, with mostly good spelling and grammar and a writing style that’s easy to read (for someone interested in the subject).
There’s not really anything negative to say about this one. It might be a tad technical for some readers, but it’s a well written, fairly unique article that’s a strong contender for winning the Gaming Reinvented writing contest.
It’s an article about a currently popular game that talks about an issue in said game. Again, it’s not the most original topic, though the article itself is interesting and fairly well written (more on that in the next point).
So a middle of the road uniqueness score then.
Quality Score: 7/10
Content quality wise it’s okay, with the article making some logical points about Undertale, the ‘Genocide Route’ and how the design apparently doesn’t work. I can’t see anything here that doesn’t make sense or is actually incorrect about Undertale as a game.
And the article’s use of images here is good as well. Remember, on the internet, images speak louder than words (especially if they’re relevant). So an article which illustrates its points with relevant in game screenshots is much more appealing than one that’s merely a giant wall of text with nothing to really break it up. So it’s a good piece for the most part. Hence the decent score it’s getting in this contest.
Well, it’s certainly a unique perspective on Paper Mario Color Splash, especially considering the time in which it was written (aka, prior to the game being leaked/playable by the public). Few other Paper Mario fans were looking forward to the game before it came out, and few bothered to try and defend it.
That said, it’s still a little predictable in another sense. Namely, it’s a devil’s advocate article about a game that’s unpopular. And those are common for various titles, even if Paper Mario Color Splash isn’t usually the game being defended.
Either way, originality points for offering a positive view on a much derided game, but a few less than perfect score is needed simply because devil’s advocate articles are a fairly common thing online.
Quality Score: 5/10
Well, this is interesting. Apparently, this article’s author posted a video about the subject on YouTube, which the article itself is based on. Got to commend the amount of effort there, it’s not often someone will write an article for a news site and then record a video or podcast based on it as well, especially not if it’s a guest article rather than one by a ‘staff member.
That said, something does feel a bit off here. Like the article doesn’t quite flow properly, and seems like it was made to be a video. For example, the points (about Paper Mario post Sticker Star feeling more like a 3D Mario platformer and the story being more interesting) are alright. But they’re very basic and not very well elaborated on. That’s okay for a video defending the game, but perhaps not great for a lengthy article about it.
And the point about Sticker Star failing because we didn’t know about the changes isn’t a great one. I mean, that’s exactly why people are hating on Color Splash. Cause they know the changes are there and they don’t like them. Knowing or not knowing in advance doesn’t really matter here, since the people who hate Sticker Star will almost always dislike this one, and those that don’t mind it/want to give it a chance won’t.
In general, it’s an okay but kind of barebones article for the most part. It just won’t convince anyone to change their opinion (whether positive or negative) about Color Splash, so kind of doesn’t really work when it comes to defending the game.
Overall Score: 12/20
And here’s the list of entries ordered by score…
So Random!: How to Build Attachment to Random Generation (and Not Be No Man’s Sky): 16/20
A Journey through Drangleic and Dark Souls II: 15/20
Advertising Games for Dummies: 14/20
The Biggest Problem with Undertale: 13/20
Why Paper Mario Color Splash May Not Be So Bad: 12/20
How to Defeat Your Gaming Backlog: 11/20
As you can see, all the articles were at least decent, with no one getting a score below 50% in this contest. But we have to choose a winner overall, so we’re giving it to Goomba Smackdown for his article on No Man’s Sky.
So that’s all for now! Will there be another contest? Well, maybe. We’re planning on launching a more general platform for non gaming news in the near future, so that might get a similar deal too if we can get the support for it. But for now, let’s just see what Goomba Smackdown chooses for his prize, shall we?
Well, it’s finally happened. The Gaming Reinvented contest is now officially over. If you’ve not submitted your entry by this point it won’t be counted (though you can still post it on our platform and potentially make money from it).
So what happens now that’s over?
Answer: We spend the next week or so judging all the entries and deciding who deserves the prize. Why a week for this? Because we’re not just giving out scores here. We’re not just saying ‘Bob came 1st, Alice came 2nd, John came 3rd’ or whatever.
Instead, we’re actually writing out a full breakdown of every entry’s score based on the following factors:
How well it’s written
The uniqueness/interestingness of the subject
These will each get a score out of 10, and the entry marked best overall will win. This way, you can see for yourself exactly why one article won the contest and the others didn’t. So yeah, it’s now over. All you can do now is wait and see who’s won the grand prize!
Long ago, in a walled off land, far to the north, a great king built a great kingdom.
I believe they called it Drangleic.
Perhaps you’re familiar.
No, how could you be.
But one day, you will stand before its decrepit gate.
Without really knowing why…
(Opening Narration to Dark Souls 2 – Darksouls.wikia.com)
A thunderstorm unleashes its torrential fury as I trek through a deserted forest, dressed in rags befitting a beggar. I am cursed, marked with the brand of the undead curse. This is the fate of all who decide to test their mettle against the might of a Dark Souls game, and I have come to challenge Dark Souls II: Scholar of the First Sin. The difference in Dark Souls II is that in addition to being cursed with the undead brand, my memories are slipping through my fingers like sand. I have no memories of home, only the urge to find some sort of cure for my ailment.
Upon traversing a lake in a simple paddleboat, a great vortex churns before me in the middle of the water. Beckoned by fate, I step forward, and fall into the portal that sends me on my adventure to the land of Drangleic, the world of Dark Souls II. Though I am just a player sitting in my computer chair, I feel as if I’m transported as well into this beautiful, yet dangerous world.
The next thing I know, I’ve arrived in a land called Things Betwixt, a limbo land on the outskirts of Drangleic. As I wander about for shelter, there is a cottage in the distance with lights in the window. I stagger inside, hoping someone can help me gather my bearings in this unfamiliar land. I find a group of old hags sitting around a fire, knitting and rocking in their chairs. They mock me, laughing at my decrepit state.
“An undead has come to play, heh heh,” the main firekeeper chuckles.
They speak to me as though I’m not the first undead to reach their home, and I likely won’t be the last. The head crone smirks with rotten teeth and asks if I can even remember my own name. I struggle, searching deep within my addled mind for something familiar.
I search the recesses of my mostly empty mind until a name sticks out to me. I tell the firekeeper what I think my name is, and she nods in approval. The old hag then hands me a little wicker figurine, a human effigy she calls it, and asks me to tell her what it looks like. I peer at it long enough until I reach an epiphany; it’s me.
I am MacGreggor the Cleric, a warrior who can use the art of miracles to heal, and craft lightning to strike down my foes. I shed my rags and appear as a proper cleric should.
“Run along now, hold onto your souls, for they’re all that will keep you from going hollow,” the old hag explains. She stops, and chuckles under her breath. “Oh, I’ll fool you no longer, you will lose your souls, over and over again.”
The women laugh as I shuffle dumbly through the exit. There’s nothing else to do but move onwards. Their words echo through my mind as I fight my way through the tutorial lands of Things Betwixt. I’ll show them, I think as I swing my mace on a dagger armed hollow. I will see this quest to its end.
As I leave Things Betwixt, I feel the warmth of the sun for the first time. I’ve reached the rocky beach of a desolate seaside town. This little village is called Majula, and it will be my home for the entirety of my long journey. As I step towards the bonfire situated next to a cliff looking out to the sea, there is a strange woman there dressed in a green cloak, staring off at the ocean. I approach her, and she addresses me with a simple question.
“Are you the next monarch? Or merely the pawn of fate?”
This question is the foundation of my quest, my journey through Drangleic. The woman, known as The Emerald Herald, tells me to seek a great old king, the one who shaped this land into what it is—King Vendrick. Yet I cannot do so at the moment. My soul is weak, untested, and to become a monarch, I must complete a trial worthy of a king.
“Bearer of the curse, seek misery. For misery will lead you to greater, stronger souls. You will never meet the king with a soul so frail and pallid,” says the Emerald Herald.
Four great souls await me, held by imposing figures of Drangleic’s past. They will test me in battle, and I must defeat them if I am to seek audience with Vendrick. I have a long journey ahead of me, and path is wrought with danger.
There’s the Lost Sinner, imprisoned in a cell within the stronghold of Sinner’s Rise, hidden within the many jails of the Lost Bastille. She is a blind swordswoman, bound in chains. Though weighed down, she carries a sword and will sunder those who underestimate her prowess. Upon entering her prison, she blows out all the lights, trapping me with her in the darkness and evening the odds against me.
Deep underneath the ground of Majula in the poison pits of the Black Gulch stands The Rotten, a beast made up of an amalgamation of decaying corpses. Surrounded by ever burning fire pits, the Rotten cleaves all who foolishly enter into his domain. Protecting the path to him stand countless poison spitting statues, as well as frightening subterranean creatures that would make Lovecraft shutter.
Past the Shaded Woods and the caves of the Doors of Pharros lies the mining town ofBrightstone Cove Tseldora. The sandy town is overrun with menacing spiders, and its mindless inhabitants are slowly turning into arachnids themselves. The spiders all share one mother, the frightening Duke’s Dear Freja. Once a pet, upon gaining a great soul, the two-headed spider grew to a monstrous size. Venturing down webs to her arena is not for the faint of heart, and she waits with her brood for the next meal to walk into her domain.
Legends speak of a mighty iron castle known for its strength and power. Yet now the castle sits deep within a lava pit, brought down from the weight of its beloved iron. The Old Iron King was once a cruel ruler who took pleasure in killing the undead, yet his strength was his undoing. His castle unearthed a powerful demon, which killed the king and possessed his body. The king now waits at the foot of his castle, ready to incinerate those who face him.
Reaching these great souls is not an easy task, and there are many other lands I must cross to reach my foes. There is the Forest of Fallen Giants, once a great and mighty fortress. Once, there was a war between Vendrick’s army and the Giants from across the sea. Here my journey begins, facing hollow soldiers who continue defending their fortress long after the battle that destroyed their battlement. In the heart of this fort lies The Last Giant, the sole remaining Giant from this war who seeks an end to his suffering. There is also The Pursuer, a well-armed knight that hunts down any undead who seeks the throne. Though I am able to strike down The Pursuer, he continues to pop up in other lands to test my nerve in battle.
The Huntsman’s Copse is a woodland, filled with trees watered from the blood of undead. The Old Iron King once hunted undead in these woods, and his minions still lurk around, ambushing wayward undead seeking passage. Close by stands the Undead Purgatory, where a fierce chariot thunders through the streets, ready to trample any who foolishly wander into its domain.
All these lands and more circle around the final goal of the quest, Drangleic Castle. This is the residence of the man who made the land what it is today, King Vendrick, The king instilled such loyalty from his followers that they turned to stone standing guard from staying in their post for ages. But only those who have conquered the many trials of Drangleic can seek an audience with the king and queen.
I have seen all of these places through the eyes of MacGreggor, my avatar. Yet every step he took, I felt as though I made the journey myself. Through the seventy plus hours I spent in the land of Drangleic, I climbed the tallest heights of the Dragon Sanctuary and plunged into the deepest depths of Black Gulch. I’ve clashed blades with hollows and invading human players alike. I’ve suffered the pain of losing countless souls, and the glorious elation of defeating the most intimidating of bosses. Every minute spent playing Dark Souls II were some of the greatest moments I’ve ever had playing a video game.
I did not make this journey alone, either. Throughout the game, I ran into the invisible phantoms of fellow players who were on an incredible journey of their own. Many times I called upon the help of another sojourner who had placed their summon sign in front of a difficult boss. Once I’d defeat a boss, I would place my own sign down, and accompany someone who I’ll never meet in real life and aid them in overcoming their own trial. Some of the most rewarding experiences I’ve had in a video game came from helping a struggling soul finally put down the foe that had given them so much trouble. These moments celebrating with my host filled me with more joy than defeating the boss on my own.
However, not every interaction with another player came under such enjoyable circumstances. I had to be on guard, as at any moment another person could invade my game and hunt me down for souls. Player dueling offers a tense and stressful experience for any adventurer. While I learned the patterns and fighting styles of normal enemies, a human player is unpredictable, never offering the same experience twice. Many times I fell to their blade or magic, but banishing an invader gave me a bigger sense of accomplishment than finishing off a boss.
These moments working cooperatively with another player or fighting an imposing invader gave me an experience unlike any other game I’ve ever played. I never play online multiplayer games, as I lack the confidence in my abilities as a gamer. The Dark Souls series, especially DSII, forced me to face these fears, and I’m glad it did. Instead of looking for ways to avoid other players, I’ll place my sign down for PVP duels, something I never thought I’d ever do. When another player invades me, I’ll give them a friendly wave, and more often than not they’ll wave back. Sure, they’re trying to kill me, but it’s all in good fun.
While I enjoy all the entries in the Souls series, Dark Souls II holds a special place in my heart. One of the reasons comes from the story. While Dark Souls II eschews most of the lore and characters from Dark Souls I, this allows the game to tell its own tale rather than rely solely on callbacks from previous entries. Dark Souls II’s story is reminiscent of a fairy tale told around a bonfire. Each area acts as a chapter in a storybook, centering on characters that have become corrupted and fallen from grace.
Take for instance Mytha, queen of Harvest Valley and Earthen Peak. Queen Mytha pined for the attention of a nearby king, so she sought to enhance her beauty by drinking a potion crafted from her lands. The king paid her no mind, and soon Mytha earned the title of the Baneful Queen. The queen’s jealousy became so potent that it ruined her kingdom, filling it with noxious poison. The poison transformed the once beautiful queen into a hideous serpentine monstrosity, and the toxic poison that is lethal to the player heals her.
Another fairy tale motif can be found in the two bell towers in Drangleic, Belfry Luna and Belfry Sol. These two hidden areas were built to commemorate the undying love of a princess and prince from long ago. The two royals had a doomed romance, and these bell towers were erected to symbolize their undying love and a hope that one day they could reunite and wed. The princess and prince crafted living marionette soldiers who stand guard in the towers to protect the bells. These marionettes stand guard to this day, though the lovers have most certainly perished long ago.
In addition to the story, one of Dark Souls II’s greatest strengths is its quest. Dark Souls II is a lengthy game, longer than any Souls game in the series. DSII didn’t feel like just a game to me as I immersed myself in it, but rather a grand adventure that I experienced firsthand. Every time I cleared a boss, I’d rush to the next area with anticipation of what was next in store, and what new lands I’d get to explore. As a lover of ruins and abandoned places, Dark Souls II is brimming with castles and keeps to investigate. I explored every inch of Drangleic, soaking in the atmosphere wherever I went.
While the Souls series has a reputation for its fierce difficulty, the game provides the player with countless builds, weapons, and spells to overcome adversity. With my character, I fought with strength weapons and used miracles for healing and buffs. While my build saw me through the game, I can start over and try countless other builds and weapons to accomplish the same goal. I never ran into another player who played exactly like me. Some players were spellcasters, others used flashy rapiers with a focus on dexterity. Any play style can carry a player through the game, with spikes of difficulty here and there to balance the experience.
The often-touted difficulty of the Souls games like Dark Souls II is honestly a detriment to the series, as it’s a false barrier of entry for many prospective players. Many times when I’ve told people that I’m playing Dark Souls II, they’ll look at me in amazement and say they’d never try a Souls game based on the difficulty alone. I avoided the Souls series for years from their reputation alone, as I hate trudging through difficult games, only to give up in frustration.
Once I gave Dark Souls and Dark Souls II a shot, I learned the challenging Souls games aren’t something to fear, but relish and enjoy. Every time I finished an area like Huntsman’s Copse, I felt like I mastered a new section of the game. There’s a true sense of accomplishment with every victory won. As harsh as death is in the Souls series, it only makes victory all the sweeter.
Yet don’t let the difficulty keep you from trying a Souls game, as there’s so much more to Dark Souls II than just constant death. The lush world design, the hidden lore, the vast amount of weapons and abilities, and unique multiplayer encounters keep me playing long after I finished the main quest of Dark Souls II. I’m still playing my original character, as well as several new builds to try for fun. I’d suggest that any fan of RPGs or adventure games give Dark Souls II a try. It might not be everyone’s cup of tea, but you won’t know unless you try. You might find, like I did, that it’s one of the best gaming experiences I’ve had since picking up my NES controller so many years ago.
I climb the long steps outside Drangleic Castle, weary to end my long quest. I’ve died countless times, only to resurrect and try again and again. Yet my journey is almost at an end. I can feel it in my bones. There are two massive guardians wielding deadly halberds, ready to cleave my body in two. Yet there is a friendly face standing at the foot of the stairs—the Emerald Herald. She greets me at the foot of my last great task.
“This castle is isolated. But nonetheless, you must forge on. To bring an end to your journey…and mine,” she tells me.
I hoist my blade and begin my ascent towards my enemies. The words of the Emerald Herald continue on as my foes begin their charge.
“End your journey…and mine.”
I charge ahead with my blade, throwing caution to the wind. I will not be denied my victory, no matter how many times it takes me.
Sources, dialogue, and fact checking:
Dark Souls II: Scholar of the First Sin
All Photos come from my playthrough of Dark Souls II: Scholar of the First Sin on Steam.
All dialogue comes from Dark Souls II: Scholar of the First Sin
Dark Souls II: Scholar of the First Sin belongs to From Software and Bandai Namco
We are increasingly fortunate to live in a place and time where entertainment is plentiful, and we have time and energy to devote to it. Sometimes, though, we go overboard in this area of life. As a result we end up with a huge backlog of video games. From Steam sales to the intoxicating allure of a brand new, shrink-wrapped box, if you’ve got a lengthy list of games left untouched, here are the steps to set yourself free! Once you do, you’ll find you have more time for gaming than ever, and be generally happier as well.
Step 1: Set Your Goal
Do you want to completely demolish your backlog, or merely reduce it? Knowing your overall goal at the start is vital, because it keeps you on track. Determine how much of a backlog, if any, you’re comfortable keeping, then move on to the next step once that knowledge is firmly in your head.
Step 2: Stop Buying Games
Alas, the first real step may be the most difficult. There is no conceivable way – barring perhaps quitting your job and becoming a recluse – that you will extinguish your backlog while constantly throwing more coals on that particular fire. The first step is to courageously declare that no new purchases will be made until the backlog is defeated.
This can actually be motivation to help you along. If there’s a game release you’ve been looking forward to, using that as your Backlog Deadline may be the push you need. Decide that you will only purchase the new game if you manage to clear at least X percentage of your backlog first. Then stick to that vow.
Step 3: Eliminate the “Eh”
We’ve all bought a Humble Bundle with a few titles we might not have truly wanted, or picked up a game or two because of a great Black Friday sale. It happens. That said, now is the time to really consider deeply if your time and energy is worth each and every game on your list.
Some games are just not interesting enough to warrant your time. Your time is precious and valuable. Some would say it is the most valuable thing you possess. So go through your backlog and delete, sell, or give away any games that do not immediately beg you to be played. It’s okay, someone else can enjoy them. If, after your backlog is finished, you even remember what those that you discarded are, you can always get them individually again and play them immediately upon repurchase. It’s completely okay to do that.
This can be a difficult step, don’t get me wrong. We as human beings have great aversions to “missing out.” When you own something you never used, the natural inclination is to keep it, just in case. However your backlog is not bringing you joy, but stress. It is a monkey on your back, and your life will be better without it clinging to you. By eliminating the “eh” games, you eliminate a burden on your life.
Step 4: Play
Finally, a fun step! Once you’ve eliminated the average or uninteresting games, start playing. Not in five minutes. Not tomorrow. Right now. Pick a game at random, or choose the one that you most want to try out in the moment. You don’t have to play long; even five minutes is fine. But you must start, and you must start now. Your backlog exists because you failed to start, and it’s time to rectify that.
If you find, which often happens, that 10 minutes into a game you aren’t having fun, you may need to return to Step 3 and say farewell to that game. Why spend valuable time not being entertained by something you bought FOR entertainment? Don’t put it back “for later.” If you aren’t enjoying it now, you probably won’t in a week from now. If you change your mind, there is no one saying you can’t rebuy the game at that time. Let’s be honest with ourselves, though. We probably aren’t going to rebuy it. Instead, choose another game you will actually enjoy and say goodbye to the one that wasn’t the right fit for you. The worst thing you can do is waste your limited time on a game that doesn’t delight you. What’s the point of playing, then?
Step 5: Schedule Future Playing Time
It seems odd to schedule fun, but it helps a lot. When you’re finished with Step 4 for the day, schedule time either later on or the following day to jump back into the game you just started (or choose another title if that one didn’t end up being your cup of tea).
If you keep this up, your scheduled time to play games may become a highlight of your day. Suddenly you have transformed your backlog from something stressful that drags you down to an uplifting experience! You will find you actually want to play, rather than just feeling guilty about not doing so for so long. That is the change we want to encourage. Games should not bring about guilt. They exist for the opposite reason.
Step 6: Recommit to Step 2 or 3
After a bit of time, you will want to buy a new game again. It is inevitable. At that point, recommit to Step 2 or 3. Either eliminate games from your backlog until you’ve reached your Goal Number, or do not buy that new game. It will be hard, but it is worth it. You are literally transforming your life and the way you value your time and money. Give it a shot!
Beyond Your Backlog
Once you’ve eliminated (or drastically reduced) your backlog, you will feel a lot better. It will be like a weight was lifted off your shoulders. Then the key becomes not inviting the weight back on!
Going forward, when you buy a game, play it immediately. Open the package as soon as you get home, or click the play button once the download is complete. Give it at least 10 minutes right away. Enjoy the experience. After all, you just laid down hard earned money to bring it into your life.
The best thing you can do is refuse to return to the Backlog lifestyle. It will mean that, yes, you miss out on some games on occasion. That’s okay. There is always the chance to play them later, and frankly most of them may not be worth your time anyway. What is worth your time is truly enjoying the games you do buy and play, guilt free. This will also make you appreciate the games you have much more than you ever did when they were stacked in a dusty pile, wishing you would play them. It will be a far better way to live.
Game advertising is strange. Gaming enthusiasts aren’t persuaded to buy their games through the commercials they see alone, at least not anymore. We have press conferences, conventions, and websites, to name a few. By the time TV ads air, it has been years after we’ve been obsessing over trailers, live streams, and media coverage.
It’s rare to view interesting or memorable TV spots for the games we’re so excited about. But it doesn’t have to be this way!
Instead, we can remind developers that it just takes a little creativity to make an entertaining and memorable commercial for their games.
Let’s look at one of the greatest ad campaigns for gaming I’ve ever had the pleasure of viewing first. In 2011, a marketing prodigy at Electronic Arts began the “Your Mom Hates Dead Space” commercial series. The premise was very simple: bring in mothers to view the current trailer for their newest video game Dead Space 2, and film their reactions. Priceless and unfiltered, these moms did exactly as EA hoped. They provided a hilarious look at a purposely violent and bloody horror game. There is no fast food or product placement here folks.
This approach is so much more appealing compared to a heavily cut trailer with quotes from reviewers popping up everywhere. This is because EA is focusing on both grabbing your attention and entertaining you, regardless as to whether you’re familiar with the game or not.
The Monster Hunter Tri advertising campaign is another great example. In 2012, Capcom released the next installment of their incredibly successful Monster Hunter series in Japan for North America. But how do you sell something that’s big in Japan in a place where it wasn’t popular yet? Meet Ironbeard.
You sell your game by getting an awesome guy to dress up as a hunter from the game with a giant sword on his back, the flagship monster from the game in the back of his truck and send him to mall parking lots and fast food drive-thrus preaching the word of Monster Hunter to the world. It’s so bizarre, yet simultaneously comedic, that you cannot possibly forget about Monster Hunter. I had the honor of meeting Capcom’s marketing man at Wonder Con 2015 and told him how much I enjoyed these commercials. He laughed and replied, “Could you tell that to a few CEO’s I know?”
Last but not least, I’d like to present a gem from Nintendo themselves. Nintendo has had a reputation for being very family friendly, but they break this image every so often. One instance was when the original Smash Bros released and Nintendo cooked up this ad. It isn’t long before a walk through a meadow gets old and Mario and Pikachu are never friends again, huh? This is humorous and lighthearted enough to get Nintendo fans interested while still being memorable and worthy of the Smash Bros. legacy.
So come on game companies! You’ve already proven your creativity! Let’s see more of these in the future.