As many people know, gaming journalism is an industry that’s going through a bit of crisis at the moment. With AdBlock doing a huge amount of damage to revenue (up to 50% of gamers use Ad Blockers when browsing websites), competition getting fiercer by the day and events like GamerGate doing serious damage to its future sustainability, there are very real worries the field might disappear within the next few years or so.
So what’s the future of this somewhat turbulent industry? What’s going to replace the Kotakus and Polygons and IGNs of the world in the few years? What will change going forward? Well, quite a few things, and that’s what this article is about.
Either way, let’s start with the obvious prediction:
Videos and Let’s Plays Will Replace Traditional Gaming Media
It’s already started (what with popular gaming channels racking up millions of subscribers on Youtube and live streams on Twitch becoming near global phenomenons), but it will only get more and more obvious as time goes on. Text articles are on the way out, video coverage is in.
So why is this happening? Well, ignoring the obvious (the move towards user generated content and its many positives, as discussed later in this article), it’s because videos are simply better for showing how games work than other mediums.
Need a good example of what we mean? Well, go to GameFAQs or some other walkthrough site, and download a text guide for a game you’re playing. Now, go on Youtube and find a Let’s Play of the same title.
Above: This is easier to follow than the GameFAQs equivalent.
Which one is easier to follow?
It’s probably the video. Because in the video, you can see for yourself just how the game works, how someone gets through the levels and how things like the enemy AI and special attacks and game mechanics work. In a text walkthrough, you just to have to try and read between the lines and figure out what to do based on a vague description.
And reviews are better for similar reasons. When a text review says the graphics are good, you just get a few screenshots as proof. And for anything else, you have to take their word for it, since things like music, game mechanics and game difficulty levels are not well illustrated in a text and screenshot review on a web page.
Video reviews let you judge everything for yourself. Oh sure, the video commentator says the graphics or music are good, but do you agree with him? He or she says the game’s engine works well and the levels are well designed, but you can be your own judge of that too. Need an example? Well, which of these reviews makes it more clear how bad the game is?
Above: Superman 64 Reviews by Gamespot and the Angry Video Game Nerd.
But now that the obvious is out of the way, how about non video content? What’s the future for written articles and news in the industry?
Well, it’s hard to say. But…
User Generated Content Is the Way Forward
Which again, is already pretty clear if you’ve a hardcore gamer. You’re probably getting more of your news from gaming forums, Reddit and social media anyway. But in the near future, it’s pretty much going to become the norm for everyone; all gaming news and articles will be written and posted by unpaid fans and amateurs rather than ‘professional’ journalists.
Over the last few weeks, there has been… a bit of tension between voice actors and the video game companies that hire them. Basically, the actors (under the union SAG-AFTRA) want more transparency (knowing what game they’ll be working on), residual pay for when a game is successful (so a bonus for every 2 million copies sold), stunt coordinators at sessions for motion and performance capture and ‘stunt pay’ for vocally stressful roles. Meanwhile, the companies themselves are less keen, with the likes of EA, Activision, Disney and Warner Bros (among others) not being able to come to an agreement on that stuff.
So there has been talk of these actors going on strike. Apparently they’re opening the votes until October 4th, and have gotten quite a bit of support for it on Twitter:
But while in principle I do agree with the SAG-AFTRA and their demands for both transparency and better pay, I have to wonder how much power these guys actually have here.
For one thing, how relevant is voice acting to many games? I mean, it’s certainly important for your big triple A Hollywood blockbuster style games and script heavy ones like Metal Gear Solid, but for various others? To be honest, probably not that important. What does a platformer need for voices? A couple of grunts when the character jumps off the ground or dies? The most voice acting a Mario game has ever got has been the intro letter in Super Mario 64:
Freemium mobile games? Yeah, as if Angry Birds or Candy Crush Saga needs much of a voice acting team.
And puzzle games? The only thing Tetris needs is an iconic soundtrack:
Even story driven stuff like RPGs doesn’t usually need a lot of voice acting, depending on the direction. On the one hand you have stuff like Final Fantasy and Xenoblade, on the other hand… how much voice acting exists in Pokemon?
Either way, video games are not like film or television. Acting is important in some cases, but is honestly completely irrelevant in many others.
So perhaps on that note, any strike might actually get us more platformers and less first person shooters and ‘movie’ style games. Maybe it’s not such a bad thing after all…
But even for those games that do need voice acting, there’s one other issue that people seem to forget…
Most companies do not use ‘professional’ voice actors.
Okay, some larger ones have huge budgets and hire Hollywood type talent to voice their characters. Like say, the Arkham series. But a lot of other games have a couple of other options, ones that don’t really involve the SAG-AFTRA in any way whatsoever. Namely…
1. Using their localisation/development staff as voice actors
It’s certainly the standard practice in Nintendo and Rare after all. Ever wonder why the WarioWare voice actors don’t seem to show up outside of Nintendo games, like most voice actors? Because they’re not professional actors, they’re members of Nintendo’s in house staff. Same deal is true of the Star Fox series, with recently fired localisation member Chris Pranger having lent his voice to the first boss in the upcoming Star Fox Zero game.
Above: It can work quite well.
And sometimes, even the game’s producers and directors are involved in this. Like how Masahiro Sakurai voices King Dedede in the Kirby and Super Smash Bros series. Or how for a Rare example, the voice of Conker the Squirrel is provided by Chris Seavour, the project lead and game designer for the entire Conker series (he also voiced many of the other characters in the games).
Now admittedly, this doesn’t always work. Sometimes, we have companies who cut costs so badly that they literally hire anyone they can to voice the cast, ending up with something like Chaos Wars.
Yes, the publishing company’s CEO got his kids to voice the main characters (presumably because of the shoestring budget the game was localised on), ending up with some of the most hilarious voice acting this site of Mega Man 8.
But it still provides at least one route a company could go if they don’t care to provide what the SAG-AFTRA demands. And given that it could sometimes lead to worse quality voice acting… do we really want to give the companies an incentive to do this?
And even if they want something a bit more professional than the WarioWare method of voice acting, there’s still an alternative there, because…
2. They can use non-union actors and actresses
Which unfortunately for anyone in the voice acting world, is much easier in video games than it is in Hollywood. Many video game voice actors don’t belong to any unions, and it’s not particularly hard to find an equivalent if the actor in question is part of one.
Or to quote a Simpsons joke:
Mr. Burns: Get me Steven Spielberg!
Smithers: He’s unavailable.
Mr. Burns: Then get me his non-union Mexican equivalent!
*cut to Señor Spielbergo*
Above: Joke from A Star is Burns
But there’s also another source of labour out there…
- They can use the fanbase
Seriously. It sounds a bit silly given that you’re asking people on the internet to do stuff for free (or out of their own pocket). But look at recent history. Games are being funded on sites like Kickstarter, by the fans and buyers. News is being written and distributed for free by bloggers and people on social networking sites.
People are queuing up round the block to go for talent shows and to submit their works to sleazy self-publishing houses.
Now imagine if voice acting also gets out sourced to the fanbase. There are certainly enough great voice actors out there willing to provide their talents for free (just see the efforts provided for various game based cartoons, machinimas, fan games, etc).
It would be all too easy to skip the ‘professionals’ and the pesky ‘wage’ thing and just get people from sites like Youtube to voice the cast.
But even without that, there’s the question of whether voice acting will even be relevant in the future. Why? Well, in one word:
Computer generated speech is only getting better with time, and given that video games are already a near 100% computer generated medium, replacing the human voices with artificial ones doesn’t seem like a hugely futuristic thing.
And even before that’s possible, something like Vocaloid could work well too. Take a few voice actors, record a bunch of samples, then robotically string them together when you want the character to say something. It’s not perfect yet, but give a few years or so, and it seems possible that many characters (especially ones of few words like Mario) could be entirely voiced by archived samples and speech generation.
So while we do sympathise with these people and see their attempts to get pay and working conditions as admirable, we also wonder how much of a future the whole profession even has, or whether any union conditions will just be avoided by out sourcing and finding people with less of a need to make money.
And all bets are off when automation and AI comes in.
But what do you think? Do you agree with our thoughts on voice actors, strikes and unions, and the future of the profession as a whole? Or do you think they could completely succeed with their goals?
Voice Actors Voting on Strike Action – Gamesindustry.biz
Take this with a pinch of salt, since no sites are specifically named in the original Tweets or messages about it, but it seems an interesting set of allegations have been made about corruption and the review copies some video game sites receive.
What kind of corruption? Well, how about flogging the things on eBay before the game’s release date? Or companies trying to sabotage smaller sites by convincing PR firms to delay or ‘run out’ of review copies to stop them getting early information. Either way, here’s the full set of corruption allegations, by someone called Chihiro Onitsuka on Twitter:
300K hits? Is that hits, visitors or page views? Because 300K hits is nothing. 300K page views is slightly better, and 300K visitors is actually impressive.
Well, every site I use is probably blacklisted then. As is this site, though we arguably blacklisted ourselves back we were a 3DS specific site. We pretty much told every Youtube network and gaming company (Nintendo included) that we weren’t interested in ‘agreements’ or deals and that they should sod off.
Not surprising, unfortunately. Ever wonder why IGN and Gamespot get games so far before everyone else?
Okay, this annoys the hell out of me personally. If anyone can get evidence, can we sue them for anti competitive practices?
I think most people already knew this. Some of this also ends up on eBay.
On the other hand… perhaps independent sites could take advantage of this. All we need are a few corrupt journalists willing to flog review copies, and we’re in business!
In other words, don’t believe all the ‘hardware issue’ stories you read, some are made up for cheap hits.
*Drops old 3DS out of third story window*
See? The console has a hardware fault!
Wonder where all those early copies of games on torrent sites come from? Reviewers on large gaming sites apparently. Wonder what Nintendo would think of this? Especially if Super Mario Maker somehow ends up on a torrent tracker…
So those are the allegations. Are they true? Probably. In fact, someone at a certain subreddit confirmed many of them in a comment on the article:
Journalism is Dead Discussion – Reddit
Either way, it seems like corruption in this industry is even worse than we thought, and some journalists are outright abusing their positions to get in good with video game pirates and thieves.
What do you think of these interesting ‘allegations’ about video game journalism and the industry?
Chihirodev’s Allegations – Storify
It’s been pretty obvious for a while, but today it was officially confirmed that Mega Man successor Mighty No. 9 has been delayed until 2016. So what’s the reasoning for this?
Above: Why is this game delayed?
Well, as the company puts it themselves, “there are still bugs and issues pertaining to the online features that are included in the game.” There’s also a bit of a longer explanation on the Kickstarter page, if you prefer reading that:
Mighty No 9 Delayed – Kickstarter
Either way, the game will now be targeting a Q1 release, with no specific date being set as of this point. Hopefully that means we should see it sometime between January and March 2016.
What do you think of Mighty N0 9’s delay?