Wario Takes Over the 3DS eShop to Promote WarioWare Gold

Wario Advertising Super Smash Bros

When it comes to crazy marketing moves, Wario has always been the king as far as Nintendo is concerned. He’s tried to brainwash customers into buying Super Mario Land 2 and destroying Mario. He’s promoted his Wii U title through a parody crowdfunding campaign called ‘Crowdfarter’.

And now with WarioWare Gold, it seems he’s taken over the 3DS eShop too! Yep, in an effort to promote WarioWare Gold outside of Japan, Nintendo have now redone the eShop to put Wario’s face front and centre on every game he’s in. For example, he’s now the star of Mario Kart 7 and Super Smash Bros for 3DS:

Wario Advertising Mario Kart 7

Wario Advertising Super Smash Bros

As well as the face on every other menu option too. Even the options for demos, videos and other basic eShop categories now have Wario or his WarioWare Inc friends taking centre stage. It’s a great way to market the game and provides the type of ‘hostile show takeover’ setup that suits Wario oh so well.

What’s more, this style of marketing doesn’t end with the eShop either. Nope, even Nintendo’s PR email for the demo maintains the ‘show takeover’ setup, with the entire message being written in character as if Wario sent it to advertise his own product:

WarioWare PR Email

It’s a great advertising gimmick, and one that ties in really well with WarioWare as a whole.

So, kudos Nintendo. You’ve actually been really damn creative when advertising this one, and it may well pay off for WarioWare Gold when it releases on July 27th!


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