Iwata; Some Video Game Websites Write Misleading Things about Nintendo

Not us though.  We’re way too credible and honest to do that here at Nintendo 3DS Daily!  Find out what Iwata said and how these sites mislead the public about Nintendo after the break!

Here’s the question about it from Nintendo’s financial briefing:

Nintendo Direct enables Nintendo to deliver what it wants to communicate when it wants to communicate it, but I have seen reports by certain media that contained claims about Nintendo that were either misleading or contrary to fact, and Nintendo even had to officially deny them several times in the past.

I also believe that some major sites on the Internet sometimes produce biased and distorted articles about the company. For shareholders, this affects Nintendo’s share price, and for non-gamers, this paints a negative picture of games in general. What does Nintendo think about this and how are you going to deal with it?”

The shareholder/investor is pretty much right on the mark here.  Sites like IGN, Gamespot, Kotaku, Destructoid and various others definitely seem to have a bit of a grudge against Nintendo on numerous ocassions.  And that’s not even getting into the fairly small blogs out there who seemingly just make out random crap for the sake of a few measly page views (usually involving rumours of Nintendo making mobile games or discontinuing the Wii U).

Cue music:

Now back to the article.  Here’s Iwata’s response to the question/allegation:

Let me first say that I would like to refrain from commenting on individual cases. On the other hand, it is true that there are some Internet sites and certain media who have written stories about Nintendo as if they were official when, in reality, they did not come from any official sources such as interviews or announcements, nor were they confirmed by the company.

My words are sometimes taken out of context, rephrased in a way that sounds offensive, and then reported as if those were my exact words. We look at the influence and the content of any article and media, and when we feel that it could potentially spread misleading information (on a wide scale), then, as other companies do, we sometimes decide to communicate on our official website and Twitter account that what the article in question claims is nothing that the company has officially announced. In this sense, we are proactive with regard to information that, if left unattended, could affect us in an extremely negative way.

On the other hand, what people say on the Internet is simply beyond our control. There have certainly been instances where we felt very sad or frustrated, but reacting to every single piece of information could in fact contribute to spreading it further. We take action when we feel that a certain piece of information could affect us or our shareholders in a negative way.

We have Nintendo Direct, our official Twitter account and our official website to communicate our messages to our consumers directly. An increasing number of people are watching videos on the Nintendo eShop, which is a virtual shop where people can purchase new games and find new information. In fact, the most popular way to watch Nintendo Direct is through the Nintendo eShop as opposed to watching it live on computers. As you can see, we now have more ways to directly reach out to consumers, and by communicating our messages in a genuine manner, I think that we can make sure that inaccurate and ill-intentioned reports will not become too serious an issue.

He’s a bit more polite about it than you’d expect, but yes, Iwata definitely says there’s an issue with certain gaming sites and publications taking his words out of context and writing misleading articles about Nintendo and their plans for the future.

And that’s about it really. Nintendo just does what any other company does, responds to misleading reports and negativity when it’s seen as something that’s about to hurt their bottom line and generally just tries to promote themselves honestly rather than through anything misleading themselves.

Above: Which is probably a good thing, given the rep Sony and Microsoft get for astroturfing and shills.  Just ask David Manning.

But what do you think?  Do you agree that quite a few gaming websites seem to write misleading and often overly biased things about the company and their games?  And do Nintendo actually do enough to fight the negativity and hatred?




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