Donkey Kong Country Returns 3D Getting Advertising Push

Lots of advertising too, Nintendo is apparently running TV commercials, print ads and online ads all over the place to promote the game.

Here’s why Nintendo UK say they’re promoting the game so much:

We want to make sure that everyone knows that Donkey Kong is back. Donkey Kong Country Returns 3D is yet another huge release in 2013 for Nintendo 3DS. Retro Studios has done an incredible job of replicating the classic gameplay of previous Donkey Kong titles on SUper Nintendo, whilst at the same time bringing them up to date and adding many new twists and turns. Donkey Kong titles have always been enjoyed by all ages for generations and we expect this one to be no different.

Personally, I’m not sure this game really needs it.  I mean, Donkey Kong Country Returns is a great game and all… but didn’t the advertising back when the Wii version was released help market it enough?  Surely people can’t have already forgotten the game exists just a couple of years later?  And despite being a major release, it’s still a port/remake of a four year old game.  Shouldn’t all this effort be saved for the next new title in the series, the one likely to bring back King K Rool and the Kremlings?

Donkey Kong Country Returns box art

Above: The remake of a four year old Wii game gets the biggest promotional push in Nintendo history…

Additionally, isn’t it a bit careless to advertise a game that’s already likely to do well (on a system that’s already succeeding) rather than a new console that’s pretty much died on arrival in the UK market?  Because Nintendo don’t seem to have spent a penny advertising the Wii U over here, and yet they’re spending tons of advertising games like this and New Super Mario Bros 2 and Mario 3D Land that were already going to succeed in the first place.  It’s like they flat out want the Wii U to fail.

Wii U box art

Above: Meanwhile, the Wii U gets zero TV ads, zero print ads and few online ads.  Priorities eh?

So yes, I’m not sure how much I’m a fan of this decision.  Good to see Donkey Kong’s still relevant, maybe not so good that none of this marketing effort sems to have been put into actually getting new home console to actually take off and sell more than the Playstation Vita.



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