No, we’re not making this up. Sony has recently filed a trademark request for the term ‘Let’s Play’, with the definition being given as ‘Electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks’.
You know, the thing people have done on sites like Youtube and Twitch for years now. The hobby which is so popular and well known that it has its own Wikipedia page, it’s own page on Know Your Meme and its own entire wiki dedicated to the scene:
But even with all this evidence out there, Sony decided to try and register it as a trademark. Here’s the result for their application on the United States Patent and Trademark Office:
So what do we think about this?
Well for starters, we strongly doubt that this will be accepted as a trademark, since it’s clearly trying to take ownership of a term that’s commonly used as generic by a large community. So there’s a pretty good chance someone will object to it, perhaps even one of Sony’s direct competitors (since both Nintendo and Microsoft have used the term for their own videos and what not).
If the above doesn’t happen on its own, well, it’s pretty likely someone will write a ‘letter of protest’ contesting this trademark, since it’s a clear threat to a lot of people online and their livelihoods. If you want to do that yourself, well, there’s a link on how to do so here:
Either way, Sony has tried to trademark the term ‘Let’s Play’, and you should really hope they don’t succeed with their application.